The World is reading, searching, and watching online more today than it did 20 years ago, because of the internet and explosion of mass media and publishing industries. As there is an increased number of usage of streaming media services offered directly to viewers via the internet, these users need to be nurtured with care if they are subscribed to your platform. Here, we have presented the various ways through which the Media and Over-The-Top(OTT) industry can leverage the power of email to their strengths and use them as an engagement channel to get new subscribers and keep the current ones coming back for more.

It is an exploration of how email marketing channels can be leveraged for the Media and OTT industry with the various types of emails you can send to your subscribers' base and increase them many folds!

If you answer yes, to the above questions , then yes you should be sending that email. If no, then please don’t send any email communication to your customers during this period.

In this complete email guide to communicating with empathy during COVID-19 crisis we will provide best practices to follow to send your updates and promotions to your subscribers. We shall also be running through the mistakes brands make in sending these crisis communications.

Key takeaways

01.
Impact on the Media/OTT Industry in the COVID scenario
02.
Campaign ideas from major media/ OTT brands
03.
Communication tips for brands during these tough times
04.
Practices to avoid while sending your corona crisis emails
05.
Principles for communication post-lockdown period
06.
Campaign strategies and ideas post-lockdown Period

A Summarized view

The industry has been using words like “Right time, right message, right channel” for many years. Before the Internet, with fewer options, data and predictive analytics could do a fairly good job of finding the right targets to market to, and then the message convinced that user they needed something. Fast forward to now, when users have so many options and new behaviors that were never a consideration before.

Research that used to happen at the dinner table or water cooler at work is now a major step in the journey process. Consideration with review sites, comparison sites, all getting closer to decisions. Search and digital advertising’s role in all of this and the signals that occur each step in the process that users take.

The customer journey is complex. The good news is that AI and ML can help marketers move to the next level of marketing. They will still be the brains behind the plan; this is the technology that is fed by inputs from marketers. But they will have the tools that will give us the ability to transform their marketing by providing truly one-to-one experiences, in a new Segment of ONE world.

Download the whitepaper to amplify your view of email marketing above and beyond the usual tactics used by marketers.

About the author

This whitepaper on artificial intelligence in email marketing was written by our experts Chaitanya Chinta, Head of Deliverability at Pepipost, he has a 10-year experience in email deliverability and having written a few spam filters himself, he has an in-depth knowledge of working os Spam filters and email deliverability and Jeannette Kocsis, SVP of Marketing and Business Development, Pepipost US. She has extensive working knowledge of the working of businesses and their requirements. Along with great knowledge and experience in getting the best possible ROI from emails.

Being experts in their respective fields, they have explained how and where AI works best in Email Marketing and how you can best benefit from implementing these in your Email Marketing campaigns. This whitepaper explores in-depth, the working of these algorithms and their best use cases.

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