Switching email providers is complicated and requires due diligence to be done from the brand side as well as the ESP. Plus, you have to keep your email inboxing intact. Email deliverability is such a crucial aspect to getting your emails read by your users.

But with the right approach to data migration, list hygiene, smooth warmup practices, you would have a seamless transition to a new provider with top notch inboxing. In this ESP switching guide we have mentioned 4 common challenges often faced by bewildered marketers when they are in the middle of switching their ESPs.

We have also put down 8 amazing tips for a marketer to know what they should exactly do and expect from their ESP during the switching process.

If you answer yes, to the above questions , then yes you should be sending that email. If no, then please don’t send any email communication to your customers during this period.

In this complete email guide to communicating with empathy during COVID-19 crisis we will provide best practices to follow to send your updates and promotions to your subscribers. We shall also be running through the mistakes brands make in sending these crisis communications.

Key takeaways

01.
Challenges and mistakes to avoid during the migration process.
02.
Addressing the pain points of your past experience and not repeating them.
03.
Why good list hygiene should be at the heart of your migration process.
04.
How to get clarity on the long term email strategy with the new ESP.
05.
How to ace the IP warmup process after the switch.
06.
How much time it takes to get through the migration process.

A Summarized view

The industry has been using words like “Right time, right message, right channel” for many years. Before the Internet, with fewer options, data and predictive analytics could do a fairly good job of finding the right targets to market to, and then the message convinced that user they needed something. Fast forward to now, when users have so many options and new behaviors that were never a consideration before.

Research that used to happen at the dinner table or water cooler at work is now a major step in the journey process. Consideration with review sites, comparison sites, all getting closer to decisions. Search and digital advertising’s role in all of this and the signals that occur each step in the process that users take.

The customer journey is complex. The good news is that AI and ML can help marketers move to the next level of marketing. They will still be the brains behind the plan; this is the technology that is fed by inputs from marketers. But they will have the tools that will give us the ability to transform their marketing by providing truly one-to-one experiences, in a new Segment of ONE world.

Download the whitepaper to amplify your view of email marketing above and beyond the usual tactics used by marketers.

About the author

This whitepaper on artificial intelligence in email marketing was written by our experts Chaitanya Chinta, Head of Deliverability at Pepipost, he has a 10-year experience in email deliverability and having written a few spam filters himself, he has an in-depth knowledge of working os Spam filters and email deliverability and Jeannette Kocsis, SVP of Marketing and Business Development, Pepipost US. She has extensive working knowledge of the working of businesses and their requirements. Along with great knowledge and experience in getting the best possible ROI from emails.

Being experts in their respective fields, they have explained how and where AI works best in Email Marketing and how you can best benefit from implementing these in your Email Marketing campaigns. This whitepaper explores in-depth, the working of these algorithms and their best use cases.

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