The situation that we’re currently dealing with requires tremendous assistance from the medical industries. With so many restrictions on movement, the MedTech industry has the opportunity to take charge and create an impact in the minds of people in this time of need. And while you focus on changing things for the better, your brand makes an impact on your customers.

This whitepaper outlines techniques that you, as a MedTech brand, can implement immediately in your campaigns for a broad and effective outreach. The campaign ideas and suggestions outlined are actionable and can be implemented right from the next campaign that you plan to send out.

If you answer yes, to the above questions , then yes you should be sending that email. If no, then please don’t send any email communication to your customers during this period.

In this complete email guide to communicating with empathy during COVID-19 crisis we will provide best practices to follow to send your updates and promotions to your subscribers. We shall also be running through the mistakes brands make in sending these crisis communications.

Key takeaways

01.
Essential Email Strategies for MedTech Industry during the COVID-19 crisis
02.
Tips to communicate with your brands during these tough times
03.
Practices to avoid sending your corona crisis email update
04.
Impact on the MedTech industry post-lockdown era
05.
Principles for communicating in the post-lockdown era
06.
Campaign strategies and examples for MedTech to pick up on the revenue

A Summarized view

The industry has been using words like “Right time, right message, right channel” for many years. Before the Internet, with fewer options, data and predictive analytics could do a fairly good job of finding the right targets to market to, and then the message convinced that user they needed something. Fast forward to now, when users have so many options and new behaviors that were never a consideration before.

Research that used to happen at the dinner table or water cooler at work is now a major step in the journey process. Consideration with review sites, comparison sites, all getting closer to decisions. Search and digital advertising’s role in all of this and the signals that occur each step in the process that users take.

The customer journey is complex. The good news is that AI and ML can help marketers move to the next level of marketing. They will still be the brains behind the plan; this is the technology that is fed by inputs from marketers. But they will have the tools that will give us the ability to transform their marketing by providing truly one-to-one experiences, in a new Segment of ONE world.

Download the whitepaper to amplify your view of email marketing above and beyond the usual tactics used by marketers.

About the author

This whitepaper on artificial intelligence in email marketing was written by our experts Chaitanya Chinta, Head of Deliverability at Pepipost, he has a 10-year experience in email deliverability and having written a few spam filters himself, he has an in-depth knowledge of working os Spam filters and email deliverability and Jeannette Kocsis, SVP of Marketing and Business Development, Pepipost US. She has extensive working knowledge of the working of businesses and their requirements. Along with great knowledge and experience in getting the best possible ROI from emails.

Being experts in their respective fields, they have explained how and where AI works best in Email Marketing and how you can best benefit from implementing these in your Email Marketing campaigns. This whitepaper explores in-depth, the working of these algorithms and their best use cases.

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