Education has always been an integral part of our world. It’s an element that has brought humanity to where we are right now. Without the ability to transfer knowledge from one person to another, what we see around us, would not be possible.

But in this era, where the world is under lockdown, businesses have slowed, and education has come to a halt, EdTech companies have come forward to ensure education continues. Because the future of the economy depends on an educated workforce.

As more schools and universities are encouraging students to take up courses online, the EdTech industry has seen an increase in the number of signups like never before. So take this up as an opportunity to connect with your students in a better way.

This whitepaper outlines techniques that you, as an EdTech brand, can implement immediately in your campaigns and create an impact in the minds of your subscribers. Every idea presented within this whitepaper is designed that it can be implemented right from your next email campaign.

If you answer yes, to the above questions , then yes you should be sending that email. If no, then please don’t send any email communication to your customers during this period.

In this complete email guide to communicating with empathy during COVID-19 crisis we will provide best practices to follow to send your updates and promotions to your subscribers. We shall also be running through the mistakes brands make in sending these crisis communications.

Key takeaways

Essential Email Strategies for EdTech Industry during the COVID-19 crisis
Tips to communicate with your brands during these tough times
Practices to avoid sending your corona crisis email update
Impact on the EdTech industry post-lockdown era
Principles for communicating in the post-lockdown era
Campaign strategies and examples for EdTech to pick up on the revenue

A Summarized view

The industry has been using words like “Right time, right message, right channel” for many years. Before the Internet, with fewer options, data and predictive analytics could do a fairly good job of finding the right targets to market to, and then the message convinced that user they needed something. Fast forward to now, when users have so many options and new behaviors that were never a consideration before.

Research that used to happen at the dinner table or water cooler at work is now a major step in the journey process. Consideration with review sites, comparison sites, all getting closer to decisions. Search and digital advertising’s role in all of this and the signals that occur each step in the process that users take.

The customer journey is complex. The good news is that AI and ML can help marketers move to the next level of marketing. They will still be the brains behind the plan; this is the technology that is fed by inputs from marketers. But they will have the tools that will give us the ability to transform their marketing by providing truly one-to-one experiences, in a new Segment of ONE world.

Download the whitepaper to amplify your view of email marketing above and beyond the usual tactics used by marketers.

About the author

This whitepaper on artificial intelligence in email marketing was written by our experts Chaitanya Chinta, Head of Deliverability at Pepipost, he has a 10-year experience in email deliverability and having written a few spam filters himself, he has an in-depth knowledge of working os Spam filters and email deliverability and Jeannette Kocsis, SVP of Marketing and Business Development, Pepipost US. She has extensive working knowledge of the working of businesses and their requirements. Along with great knowledge and experience in getting the best possible ROI from emails.

Being experts in their respective fields, they have explained how and where AI works best in Email Marketing and how you can best benefit from implementing these in your Email Marketing campaigns. This whitepaper explores in-depth, the working of these algorithms and their best use cases.


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