What, another email marketing playbook? Is your hard drive full of them?

Whether you’ve never downloaded one or you have twenty, we encourage you to look at this one.

Playbooks should help guide you on the basics that you might be missing first. The basics are the “must-haves”, the things that should already be in place.

Email Marketing Playbook

TABLE OF CONTENTS

  • Making a good first impression
  • Welcome Series best practices
  • Content Planning
  • Leveraging Moments through Triggers
  • Holiday Marketing
  • Customer Profiles
  • Preference Centers
  • Mobile First, Mobile Only
  • Inactive Strategies
  • Automated Re-activation
  • Ongoing List Health and Management
  • The Cool Kids (what’s new and cool)

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About the Author

Jeannette Kocsis, SVP of Marketing & Business Development, has been in the email and digital marketing industry for more than 20 years. She has authored many whitepapers, published articles and was a co-writer for Social Media Marketing for Dummies and Mobile Marketing for Dummies. Her deep experience with both platforms and with email strategy brings a unique perspective to email marketing – balancing technical knowledge with marketing strategy.

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