The demand for online shopping has risen significantly in the last few months and the lack of availability of essentials has now made e-commerce a need. By connecting and engaging with your existing customers in this time of need will establish trust for your brand within your sector.

However, you have to connect with your customers in a way that builds trust and gains their confidence in your brand. So with the right campaign at this time, you’ll see results in a few months,that you would have expected to see in the next 1-2 years.

That’s because more users are moving online for their daily needs. It is highly important for your brand to be present and visible to all those customers. But since the industry is different now compared to before the lockdown, some techniques that worked in the past, may not work as well now.

To help you keep up with the change, the whitepaper offers some interesting ideas on what has worked for the E-commerce industry after the lockdown and actionable tips on communicating with your customers right now. The one thing that you’ll note after implementing the campaign techniques in the whitepaper is the high amount of engagement from your customers.

If you answer yes, to the above questions , then yes you should be sending that email. If no, then please don’t send any email communication to your customers during this period.

In this complete email guide to communicating with empathy during COVID-19 crisis we will provide best practices to follow to send your updates and promotions to your subscribers. We shall also be running through the mistakes brands make in sending these crisis communications.

Key takeaways

Essential email strategies for e-Commerce / e-Grocery industry during the COVID-19 crisis
Tips to communicate with your brands during these tough times
Practices to avoid sending your corona crisis email update
Impact on the e-commerce industry post-lockdown era
Principles for communicating in the post-lockdown era
Campaign strategies and examples for e-commerce to pick up on the revenue

A Summarized view

The industry has been using words like “Right time, right message, right channel” for many years. Before the Internet, with fewer options, data and predictive analytics could do a fairly good job of finding the right targets to market to, and then the message convinced that user they needed something. Fast forward to now, when users have so many options and new behaviors that were never a consideration before.

Research that used to happen at the dinner table or water cooler at work is now a major step in the journey process. Consideration with review sites, comparison sites, all getting closer to decisions. Search and digital advertising’s role in all of this and the signals that occur each step in the process that users take.

The customer journey is complex. The good news is that AI and ML can help marketers move to the next level of marketing. They will still be the brains behind the plan; this is the technology that is fed by inputs from marketers. But they will have the tools that will give us the ability to transform their marketing by providing truly one-to-one experiences, in a new Segment of ONE world.

Download the whitepaper to amplify your view of email marketing above and beyond the usual tactics used by marketers.

About the author

This whitepaper on artificial intelligence in email marketing was written by our experts Chaitanya Chinta, Head of Deliverability at Pepipost, he has a 10-year experience in email deliverability and having written a few spam filters himself, he has an in-depth knowledge of working os Spam filters and email deliverability and Jeannette Kocsis, SVP of Marketing and Business Development, Pepipost US. She has extensive working knowledge of the working of businesses and their requirements. Along with great knowledge and experience in getting the best possible ROI from emails.

Being experts in their respective fields, they have explained how and where AI works best in Email Marketing and how you can best benefit from implementing these in your Email Marketing campaigns. This whitepaper explores in-depth, the working of these algorithms and their best use cases.


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