95% gmail inboxing
rate

91% yahoo inboxing
rate

47% increase in customer
engagement

Company Background And Challenge

Westcoast, a fashion retailer in LA was targeting young moms in small cities and towns across the United States. Their core offering was to deliver high quality and affordable fashion wear to them.

  • One of the methods used by the company to share updates or offer details was email.
  • The retailer seemed to be following all the standard email best practices, but still their emails were landing in spam.
  • Eventually, the company noticed a drop in website traffic too and found out that their spam rate was 40%. That means 40% of their emails were not being seen by their audience!
  • They estimated that they lost over $100,000 in holiday sales back in 2017 because of spam issues!

How Pepipost’s Email Delivery Service Team Helped

  • Pepipost understood their customer journey and found that the problem was with data segmentation. Overlapping segments and few other conditions where sending too many emails to specific users. Our first step was to fix the data segments.
  • Then Pepipost email delivery team began by using their proprietary warmup.
  • Pepipost’s AI Powered email delivery got more and more perfect as the history around this client built in. Send time optimization took off in 6 weeks to give best performances.
  • The remaining list of customers were then slowly included with constant monitoring of every campaign.
  • The team worked closely with the company to refine best practices along with creation of a list of prioritized activities.

Results

  • Increase in email engagement rate by 47%.
  • Through the consolidated efforts of the email delivery experts and the retail company’s in-house team, emails started being sent to their customer’s inbox with better email delivery rates on Gmail (95%) and Yahoo (91%).
  • This helped improved overall engagement, website traffic and brand reputation too.

Read more Pepipost Success Stories

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Why customers chose Pepipost as their Email Service Provider ?

The best solution for transactional emails! Couldn't be happier with the service. We use Pepipost for sending transactional emails and have consistently received great delivery rates at affordable prices.

Alexander JosephHead of Copy, PaperclipDigitalvia Trustvpilot

A great product. Pricing is very competitive. Compare to MailChimp, this product is cheaper. It provides WebHook capability, which is really beneficial.

Thang PhamDirector, Samsung Vina Electronicvia Trustpilot

Pepipost is better than Mailchimp and others we tried. The delivery rate with Pepipost is higher than any other 3rd party email senders we tried.

Adam WCEO, Jade Bloom INC.via g2crowd

Impressive service in all aspects. The best support service, fast and all problems solved. They guarantee delivery and make easy the integration between our services and their APIs.

Luiz Fernando MIT Director, WGL Business Solutionsvia G2

One of the best SMTP relay services I have ever used. Pepipost support is quick and great!

Jason MarzettiRemote Operations Centre Manager,F12.netvia Capterra

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