Tokopedia achieves critical email delivery in less than 5 seconds with Pepipost

Tokopedia is Indonesia’s largest marketplace for C2C retail with a merchant base of over 4 million.

Being an online service, email is the main channel of communication especially for important transactional emails such as order confirmation and updates, payment notifications, reminders and OTPs.

• Tokopedia faced an issue with a delay in transactional emails and this was a major glitch in their otherwise very smooth customer journey
• This led to major customer dissatisfaction and a steep increase in complaints regarding delay in receiving emails

Our team took some major steps to quickly get Tokopedia’s issues resolved:

• We understood their problem by going through their customer journey and put them on a 2 month long POC to understand their unique challenges.
• We conducted intensive warm up to build Tokopedia's positive reputation for better inboxing on IPs like Gmail and Yahoo.
• We then helped them classify their transactional emails based on time and priority.
• We also advised them on best practices and hacks to ensure an amazing open and click rate on their emails.

• Over 95% of all emails from Tokopedia are delivered in just 4 sec or under
• Tokopedia's email delivery throughput stands at 10 million e-mail deliveries per hour from our customised infrastructure.
• The high efficiency and reliability of customer communication led to increased transactions.