10+ million transactional emails every hour

95% email delivery in less than 5 seconds

Increased transactions due to streamlined communication

Company Background and Challenge

Tokopedia is Indonesia’s largest marketplace for C2C retail with a merchant base of over 4 million.

Being an online service, email is the main channel of communication especially for important transactional emails such as order confirmation and updates, payment notifications, reminders and OTPs.

  • Tokopedia faced an issue with a delay in transactional emails and this was a major glitch in their otherwise very smooth customer journey
  • This led to major customer dissatisfaction and a steep increase in complaints regarding delay in receiving emails

How Pepipost’s Email Delivery Service Team Helped

Our team took some major steps to quickly get Tokopedia’s issues resolved:

  • We understood their problem by going through their customer journey and put them on a 2 month long POC to understand their unique challenges.
  • We conducted intensive warm up to build Tokopedia's positive reputation for better inboxing on IPs like Gmail and Yahoo.
  • We then helped them classify their transactional emails based on time and priority.
  • We also advised them on best practices and hacks to ensure an amazing open and click rate on their emails.


  • Over 95% of all emails from Tokopedia are delivered in just 4 sec or under
  • Tokopedia's email delivery throughput stands at 10 million e-mail deliveries per hour from our customised infrastructure.
  • The high efficiency and reliability of customer communication led to increased transactions.

Read more Pepipost Success Stories

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Why customers chose Pepipost as their Email Service Provider ?

The best solution for transactional emails! Couldn't be happier with the service. We use Pepipost for sending transactional emails and have consistently received great delivery rates at affordable prices.

Alexander JosephHead of Copy, PaperclipDigitalvia Trustvpilot

A great product. Pricing is very competitive. Compare to MailChimp, this product is cheaper. It provides WebHook capability, which is really beneficial.

Thang PhamDirector, Samsung Vina Electronicvia Trustpilot

Pepipost is better than Mailchimp and others we tried. The delivery rate with Pepipost is higher than any other 3rd party email senders we tried.

Adam WCEO, Jade Bloom INC.via g2crowd

Impressive service in all aspects. The best support service, fast and all problems solved. They guarantee delivery and make easy the integration between our services and their APIs.

Luiz Fernando MIT Director, WGL Business Solutionsvia G2

One of the best SMTP relay services I have ever used. Pepipost support is quick and great!

Jason MarzettiRemote Operations Centre Manager,F12.netvia Capterra


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