Company Background
And Challenge

Founded in 2014, Swiggy is India’s largest food delivery platform with over 55,000 restaurant partners spread across 70 cities. Using innovative technology, the platform provides a hassle-free, fast, and reliable delivery experience. Every order delivered by Swiggy’s fleet, the largest in India, ensures a host of customer-centric features like lightning fast delivery, no minimum order value, live order tracking, and 24/7 customer support

  • Email has always played a major role in growing Swiggy’s business and reaching out to a significant part of the consumer base.
  • As their email list was growing quickly, they were facing a lot of issues with their email deliverability.
  • Swiggy was in need of an advanced email marketing platform which would help them have more control over email deliverability.

How Pepipost’s Email Delivery Service Team Helped?

Swiggy’s Email campaign is predominantly aimed to build a sense of curiosity amongst its users. The Email embedded with a CTA (Call to Action) directs the users to the Swiggy app where they could access their unused coupons. The details of the offer/coupon were not revealed in the Email subject line or content – thus creating a sense of curiosity among the users.

The users had to open the Swiggy app to check the offers, bringing them one step closer to conversion. This campaign also helped in creating a positive trend at MSPs especially Gmail which is about 95% of Swiggy’s user base, ensuring more users receive the mail in their primary inbox.

Below were the innovative ways in which the brand accomplished its objective:

  • Subject line: “Ooh! You’ve got coupons!” which clearly sets the expectation of getting coupons
  • Email creative with a crisp title that creates a sense of curiosity among the users
  • A personalized CTA, which doesn’t ask users to commit to anything but check their coupons

Swiggy Was Delighted!

Netcore provided Swiggy with Email Deliverability Expertise to reach their goals faster and achieve the highest click-through rates.

Here’s the masterplan that we followed to delight Swiggy:

Reliable Scaling

Swiggy already had a customer base in the millions and was growing fast. Our scaling expertise helped them reach their email delivery goals at scale, really fast.

Easy to Use Deliverability Tools

With Netcore Pepipost’s AI-powered delivery gateway, Swiggy had better control over the deliverability and inboxing.

Email Expertise

To improve CTRs, we discussed strategies to improve subject lines, descriptions, and in-mail graphics.

Dedicated Support

There was a proactive and dedicated Email Expert always available for Swiggy to ensure that they had the most seamless experience possible.

Deliverability Tools Availability

Administrative deliverability tools like domain authentication, dedicated IP addresses, and analytics which is integrated into Netcore’s product platform were readily available for use. Monitoring tools like eDatasource which were used by our Email Experts to monitor global statistics and then provide recommendations to the company based on the best use of Email for their business model.

Email Strategy Consultancy

Netcore’s email delivery service has developed a good relationship with ISPs like Gmail, Yahoo, Hotmail over the years. This, in turn, helps us to share any valuable insights and predict how different ISPs will react to various sending patterns. This acted as a major advantage for them to adapt their Email Strategy to these nuances.


Swiggy, India’s largest food ordering and delivery platform created a new record in Email Marketing by achieving a Click Through Rate (CTR) of 7%, Open Rate of 25% on a user base of millions. With the average industry standard being 1-1.5%, Swiggy’s campaign has set a new benchmark in Email Marketing.

Netcore’s Smartech helped Swiggy achieve 95% primary inboxing using the following

  • AI-based Delivery
  • Expert consultation to achieve primary inbox delivery
  • Data segmentation and in-depth data analysis to share insights about campaign deployment
  • Testimonial

    By switching to Netcore’s Smartech, our user engagement went up 1.5x and unique open rates by over 2x. We also achieved 95% Primary Inboxing in Gmail while unique click rates doubled in just six months. Our moment of delight was when a recent email campaign (with a user base of millions) fetched us an open rate of 25% & CTR of 7% which is unheard of in email marketing.

    Sudeep Bansal

    AVP Digital and
    Retention Marketing, Swiggy

    Read more Pepipost Success Stories

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