Founded in 2011, Purplle is an online portal with a large collection of cosmetics, skincare, haircare,and fragrances. It showcases some of the best products from the leading brands in the world.
It has differentiated itself in the cosmetics and beauty products vertical by providing consumers with a personalized shopping experience that takes skin and hair type into account while making a purchase. Purplle aims to take users' shopping experience to a completely different level with each order.
The company wanted to scale to their maximum potential for the “I Heart Beauty” sale for their prospects and repeat buyers.
However, there were a few challenges with their email reach:
- They had little email history so instantly sending out thousands of emails would damage their sender reputation and cause deliverability issues.
- Their IPs were not warmed up and had a low reputation with Gmail.
- Email was not their primary channel of marketing beforehand, thus their email program lacked a cohesive strategy
How Pepipost by Netcore Customer Success Team Helped?
Being a consumer cosmetics brand, we observed that their customer base largely consisted of women.
With Netcore’s Customer Success Consultative approach, we implemented two targeted methods:
- We began by identifying all the user segments who were active and engaging with their email campaigns, applications, and their website.
- Next, we looked at the most recent buyers and those who purchased frequently
- And finally, we started batch-wise targeting to highly engaged users, and then to users with lower engagement to ensure the domain reputation does not suffer
- They also needed to maintain consistency to keep their domain reputation high. Our consulting team suggested some amazing campaign ideas that would suit their users like a list of daily top-selling products, the special day offers and campaigns, and DIY related ideas for their users
- We also suggested a good text:image ratio in their email templates to help them improve email deliverability
- Implemented some great personalization ideas like using customer names in the subject line and crafting personalized email copies tailored to each customer needs
- Shared a plan on mailing frequency, relevant content, and audience
- Weekly cadence on campaign performance and metrics was done to be flexible with changes.
Purplle Was Delighted!
We offered them the expertise and experience required to ensure superior email reach within the shortest time possible. Further, we exceeded their expectations by taking the necessary steps to improve their sending reputation.
These are the steps we took to execute our strategies
Our experience in dealing with billions of email deliveries every month ensured that our client could effortlessly go from a few thousand to 5x the emails per day without losing delivery speed.
Easy to Use Monitoring Tools
Purplle had a complete view of the delivery statistics of emails including the delivery, open, click, unsubscribe, spam, and abuse reports.
Their large customer base required specialized expertise that was readily available to them providing the right answers when they mattered most
We offered dedicated support to ensure they have the best email sending experience with us
Deliverability Tools Availability
Administrative deliverability tools like domain authentication, dedicated IP addresses, and analytics which are integrated into Netcore’s product
Email Strategy Consultancy
Netcore Pepipost as an ESP has developed a good relationship with ISPs like Gmail, Yahoo, Hotmail over the years. This, in turn, helps us to
After following the strategies of our Customer Success team, Purplle was able to rapidly scale their email program. They went from sending 5 million emails to 25 million emails per month within 30 days!
With the increased volumes and higher inbox placement, Purplle was able to achieve a 300% improvement in the revenues generated via email.
Here is how their email program improved and impacted their revenues:
- 5x increase in the email reach and scale-up
- 3x improvement in the revenue generated via email user conversions
- Domain reputation went from low to high
- Email inbox placement rate went from 68% to 94%
- Our client was able to maintain a 92-93% inboxing rate, with very high inboxing to Gmail.
- Most emails reached the “Primary” tab in Gmail!
- There was a significant surge in hotel bookings and customer outreach
- Achieved 2x higher deliverability and Click-through rate compared to SendGrid
Netcore’s support and dedication mainly with the recent “I Heart Beauty sale” which is one of the biggest sales in the year has been commendable. The team helped achieve business priorities & enhance our campaign performance. We have witnessed 3X growth in revenue & 5X growth in reachability in just 30 days from email campaigns
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