Vertical:
Banking

Location:
Southeast Asia

Category:
Deliverability
Bounce Management
Segmentation
Real-Time Reports

44

Critical Banking Messages Need Immediate Inbox Delivery

Background

A large bank with over 14 million customers sends out transactional emails for banking. They use email for online banking, home loan statements, credit card statements and ATM transactions. All of those messages are important and expected to be received by their customers, on time and in the inbox.

Situation

Unfortunately, none of their emails were making it to the Inbox.  Customer satisfaction was suffering, and complaints were growing.

To make it worse, their in-house system did not provide any visibility into performance. Plus, they did not have the ability to handle bounces properly without significant effort and manual methods.

Solution

Like many clients who use in-house systems, they needed some convincing that a 3rd party is a better option. Once they got over that hurdle, we went to work.

First thing we fixed – spam. We addressed their reputation issues, through best practices, data management and our proprietary deliverability methods. We did this by using our warm-up method. This method uses segmentation based on priority to ensure that the emails that were most important were delivered the fastest.

Using Pepipost, bounces are handled automatically. First, we cleansed the data, and then put Pepipost to work moving forward. Then we provided real-time reports through Pepipost, giving visibility the bank into their email data

Results

    • Now they can focus on their priority list, while we take care of their delivery.
    • Within 2 to 3 months, emails were in the inbox. The bank’s customer service issues on missing emails vanished. In fact, their customer service complaints went to 0% and continue to stay there.
    • Bounces are handled properly now
    • For the first time, the bank can see its performance and begin to optimize campaigns!

 

Find out how we deliver fast transactional emails for our clients!

Ready to get started?

Get started with 30,000 emails/month free!

Pepi thinking

Start typing and press Enter to search

Thank you for your details!

Fill out your information below, and we will send you a PepiAlert, that will describe your domain’s email deliverability situation. Please note that your email address must match the domain, or the domain must be owned by the company matching the email address. We have the right to refuse the request, if we can’t verify the information.

*All fields are required