2x increase in click
through rate (CTR)

94%+ inboxing rate

Emails landed in
Gmail Primary tab!

Company Background And Challenge

India’s largest hotel chain and the world’s 3rd largest chain of operated hotels, homes, managed living and workspaces with more than 23,000+ hotels in 800+ cities in 18 countries around the world. We’ll call our client Ms. X throughout the rest of the case study.

  • The chain sends millions of transactional and promotional emails on a daily basis
  • They were looking for a scalable email delivery partner to help increase their inboxing rates
  • An improvement in inbox deliverability was necessary
  • Additional improvement in email engagement and some email expert advice
  • Need a Sendgrid alternative for help to improve open and click rates

How Netcore’s Email Delivery Service Team Helped

Our team of email experts spent one on one time with Ms. X to understand their customer journey and expectations from email. Here’s the summary of the requirements of the company.

  • Ms. X wanted a stable, robust, and highly scalable email service provider
  • They wanted an ESP that would guide them throughout the journey to improve engagement and

For the entire week being with Netcore, we were in constant contact with Ms.X to suggest measures to improve their email outreach. Our goal was to ensure that they reach their deliverability goals.

Netcore’s Deliverability Consultants helped Ms. X chalk out a strategy that helped them immediately double their reach and engagement.

Ms. X Was Delighted

Netcore provided Ms. X with Email Deliverability Expertise to reach their goals faster and scale up their volumes in an efficient manner.

Here is how we delighted Ms. X with our master plan:

  • Reliable scaling: Ms. X had their Email list which was rapidly growing and Netcore was able to target any number of volumes with no performance issues.
  • Easy to Use Deliverability Tools:With Netcore’s AI-powered delivery gateway, it was easier for Ms. X to have more control and trust over their email delivery.
  • Email Expertise: Deliverability suggestions were provided based on Ms. X’s business model and Email needs.
  • Dedicated support: There was a pro-active and dedicated Email Expert for fully understanding Ms. X’s business and ease their burden of scaling up on their Email Program.
  • Deliverability tools availability: Administrative deliverability tools like domain authentication, dedicated IP addresses, and analytics which is integrated into Netcore’s product platform were readily available for use. Monitoring tools like eDatasource which were used by our Email Experts to monitor global statistics and then provide recommendations to the company based on the best use of Email for their business model.
  • Email Strategy consultancy: Netcore as an ESP has developed a good relationship with ISPs like Gmail, Yahoo, Hotmail over the years. This, in turn, helps us to share any valuable insights and predict how different ISPs will react to various sending patterns. This acted as a major advantage for Ms. X to adapt their Email Strategy to these nuances.


Post scaling up their Email Program via Netcore, and following the strategies of Netcore Delivery Experts, Ms. X experienced an uplift in user engagement of 2X as compared to previous Email Provider.

There was a total jump of 1% on average deliverability per month in September 2019 as compared to July.

Open rates on average had been uplifted till September. By November, the open rates had doubled to what they were in July.

  • Our client was able to maintain a 92-93% inboxing rate, with very high inboxing to Gmail.
  • Most emails reached the “Primary” tab in Gmail!
  • There was a significant surge in hotel bookings and customer outreach
  • Achieved 2x higher deliverability and Click-through rate compared to SendGrid

Read more Pepipost Success Stories

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Why customers chose Pepipost as their Email Service Provider ?

The best solution for transactional emails! Couldn't be happier with the service. We use Pepipost for sending transactional emails and have consistently received great delivery rates at affordable prices.

Alexander JosephHead of Copy, PaperclipDigitalvia Trustvpilot

A great product. Pricing is very competitive. Compare to MailChimp, this product is cheaper. It provides WebHook capability, which is really beneficial.

Thang PhamDirector, Samsung Vina Electronicvia Trustpilot

Pepipost is better than Mailchimp and others we tried. The delivery rate with Pepipost is higher than any other 3rd party email senders we tried.

Adam WCEO, Jade Bloom INC.via g2crowd

Impressive service in all aspects. The best support service, fast and all problems solved. They guarantee delivery and make easy the integration between our services and their APIs.

Luiz Fernando MIT Director, WGL Business Solutionsvia G2

One of the best SMTP relay services I have ever used. Pepipost support is quick and great!

Jason MarzettiRemote Operations Centre Manager,F12.netvia Capterra


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