Pepipost for Job Boards

Pepipost for Job Boards

Deliver all your Important Emails to Inbox, Everytime

Driving more organic traffic to your job board is tough but not really Impossible.

Sometimes you need a little help to increase open and click-through rates and deliver qualified users back to your job board.

Here are Some Things you Need to Consider.

Email Responsiveness

45% of job seekers search for jobs daily on their mobile device 89% of job seekers think mobile devices play a critical role in the job-hunting process

If you’re not properly formatting your emails to jump off a mobile screen, then you’re failing to align with this booming email marketing trend. It won’t matter how lucrative job listings your site has. Without mobile optimized design and delivery, you won’t be able to communicate with your candidates and employers the way they expect to be communicated with.

Spam

45% of all emails sent is spam out of which only 36% of the emails are advertising.

It is very much possible that your important interview confirmation, candidate selection, outreach, job scheduling, and other emails could land up in the spam.
The simple solution to avoid being in these spam folders is setting engagement rules. This prevents candidates who do not engage for a set period of time from receiving emails, or from receiving frequent emails.
You can also incorporate these best practices to avoid the spam filter.

Email frequency

While over 80% of professionals expect monthly emails, less than 20% want daily emails. Email frequency send sweet spot is 6.21 emails per week

Your emailing frequency should be based on your typical candidate job search cycle and profile. If candidates typically switch jobs every 2 years, don’t inundate them with a targeted email job profile and description right after they’ve joined a company.
In addition to job notification emails, your subscribers may get event/webinar reminders, blog notifications, follow up surveys and personal emails from your recruiters.
They may end up unsubscribing from blog and marketing emails because they may have a hard time picking out important job notifications from you.
Think about ALL the email your subscribers may be receiving from your organization when adjusting your email frequency.

Types of Emails Every Job Site should be sending

Only 18% of surveyed marketers are using triggered emails and triggered emails get upto 45% open rates.

Sourcing emails

Sourcing emails are the trickiest. Your emails to potential candidates need to be deft and direct, if you want them to consider your job opportunity .

Cold emails

To communicate with passive candidates, a brief email explaining how you found them and why you want to contact them is usually a good place to start.

Interview emails

When you’re inviting candidates to an interview, there are specific details you should include, like the interview date and place, the name(s) of the interviewer(s) and how long the process will take.

Application emails

During your hiring process, you’ll probably need to exchange various emails with your applicants.

Job offer

Your job offer email should aim to inform your new hire about all necessary job details that will help them make a decision.

Warm emails

If you share a connection with the person you’re emailing (e.g. if they are a past candidate or a referred candidate), you can use this to your advantage.Pique their interest with a genuine, personal message; don’t just hope they’ll get hooked on your name-dropping.

Use Send time Optimization - For Greater Engagement Rates

Job boards have achieved a 19% CTR, 8% increase in open rate and 7% decrease in unsubscribers after implementing send time optimization

The ‘whenever’ blast

The “whenever” blast is convenient, “when I feel like it” email. It’s probably fine if you are sending an email that someone is expecting.

The ‘best guess’ email

You need to send an email at an ideal time, so you guess, a candidate might be at work at 10 am in the morning, so the best time would be maybe 8 pm. You may be sending this email on a Monday at 8pm or Thursday at 6pm, basically, you’re just using your best guess.

The ‘list optimized’ blast

A List Optimized Blast is delivered at a single time, but a time that is optimized based on data to the peak engagement time for the list.

Finding the top delivery time for an email list has been shown by multiple studies to increase open rates by as much as 22%, so putting some time into finding the ideal send time for your list is likely worth the effort.

The ‘Timezone Optimized’ blast

You may have various candidates sitting across different timezones. Timezone sending attempts to solve this problem by breaking your list down by each user’s estimated time zone, and then delivering your message at your selected time in their own timezone

Personalized Delivery - Precision Email

Personalized Delivery is the holy grail of send time optimization. Using machine learning, send time optimization allows a sender to make sure each individual receives their email at the time they are most likely to engage. The sender chooses a window of between 12 hours to up to 7 days if the delivery time is flexible, and each email is delivered at the optimal time for each subscriber, whether that's Tuesday at 10 am, or Saturday at 8pm.

Taking Care of Email Sending Reputation

Your email sender reputation is a score that your Internet Service Provider (ISP) assigns to your job boards based on the performance and relevance of your emails. It’s a crucial component of your email deliverability.

Domain Reputation

Domain reputation is quickly becoming the ultimate factor in email deliverability. It is greatly affected by what you’ve done in the past and who you interact with. It plays a major role in your email deliverability and is a major factor to be considered while calculating your sender score.

IP Reputation

Your job board’s IP reputation depicts the quality of its email sending environment. A positive IP reputation is a valuable asset and must be protected. This means monitoring the reputation of your systems, public IPs and IP reputation of those who interact with you.

Content Reputation

Your content score is calculated by using traditional email metrics such as unsubscribes and spam reports. The sender score is on a scale from 1-100; the higher the better. You need to make sure your content is relevant to your audience for higher scores.

Maximize your Email Deliverability

Explore detailed tips on better inboxing for your job board

How to Increase Sender Reputation Score for your Job Site

13 reasons why your job emails are going in spam.

How to take care of the IP Reputation of your job sites.

The 5 Golden Rules of Email Deliverability for Job Sites

Don't believe us? Check out what our customers say!

Pepipost is better than Mailchimp and others we tried.... The SMTP and API integrations are easy to set up. The integrations allow us to use the feature set of any Magento extension without the constraints of web-based 3rd party mailing systems. The delivery rate with Pepipost is higher than other 3rd party email senders we tried. We are able to reach more of our audience with our promotions, product announcements, and system emails.

Adam W
CEO, Jade Bloom INC.

A great product
Pricing is very competitive. Compare to MailChimp, this product is cheaper. It provides WebHook capability. With this, you will be able to write an analytics process on how your customer behaves with your email.

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Director, Samsung Vina Electronic.

Impressive service in all aspects.
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Luiz Fernando M
IT Director
via g2crowd

The best solution for transactional emails! Couldn't be happier with the service. We use Pepipost for sending transactional emails and have consistently received great delivery rates at affordable prices.