Transactional Emails

One-to-one emails that contain information that completes a transaction or process the recipient has started with you. A common example is in e-commerce, after purchasing an item you receive a email receipt that has information about the item, price, and shipment. Transactional email is sent to individuals rather than a large list of recipients.

Worthy sources of transactional email:

  • Email address confirmations
  • Password resets
  • Purchase receipts
  • “Thank you for [some action]”
  • Account balance updates
  • Auto-responders
  • support requests
  • Cart abandonment
  • Monthly invoices
  • App error alerts (developer tested!)
  • And much more! There’s not really a boundary as to what kinds of actions can trigger an email.