SMTP is the set of instructions that govern the entire process of sending an email. It stands for Simple Mail Transfer Protocol and without it, an email transaction cannot be completed. API is the acronym for Application Programming Interface. It is a medium through which two or more software platforms can communicate with each other. SMTP API is, therefore, a combination of both. It allows the communication between software platforms within a set of instructions or regulatory guidelines.
The SMTP API gives a user the ability to customize their emails and email handling. This involves providing instructions to the email that what reply or query it is supposed to generate on receiving what type of command. It also includes customizing the headers and footers of an email to make it look more formal and right for your business.
There are various benefits of using SMTP API. However, the two primary benefits of SMTP API are:
You can easily upgrade from SMTP to SMTP API. This will work wonders if you have a business and want to manage your email conversations in a better manner. It allows you to perform business tasks such as click tracking, authentication, subscription management, etc. This will help your business connect with customers in a better manner and solve their queries faster.
SMTP API also allows you to find out what type of messages can bounce back. It also helps you track spam and mailing list options that are changed from the receiver’s end. SMTP API notifies you when a customer subscribes out of your mailing list or when your emails are marked or going into the spam option. Thus, SMTP API is instrumental in the growth of your business with the help of better management and retention of customers.