Transactional Emails

One-to-one emails that contain information that completes a transaction or process the recipient has started with you. A common example is in e-commerce, after purchasing an item you receive a email receipt that has information about the item, price, and shipment. Transactional email is sent to individuals rather than a large list of recipients.

Worthy sources of transactional email:

• Email address confirmations
• Password resets
• Purchase receipts
• “Thank you for [some action]”
• Account balance updates
• Auto-responders
• support requests
• Cart abandonment
• Monthly invoices
• App error alerts (developer tested!)
• And much more! There’s not really a boundary as to what kinds of actions can trigger an email.

Other related article.

Learn more about BIMI