The best brands are built on great stories

Every superhero has an interesting story and our mascot Pepi too has an awesome origin story to share.

So what is our Brand Story?

Our brand story goes beyond the product. We want to build a great brand experience, create a unique personality that connects with our customers on an emotional level in each and every interaction.

Here’s a full story on how our brand took shape.

Brand values we live by

As we grow as a company, it’s crucial we explicitly define the core values that are integral part of our brand’s look (design), message (voice), and relationships (customer service).

Based on our philosophy, goals, practices, and vision, the following represent Pepipost’s brand characteristics.

PEPI Standing
  • Helpful
  • Approachable
  • Secure
  • Reputed
  • Ethical
  • Pure
  • Honest
  • Transparent
  • Straightforward
Child - like
  • Youthful
  • Dynamic
  • Energetic
  • Inquistive
  • Fun-loving
  • Contemporary
  • Smart
  • Confident
  • Intellectual
  • Clear
  • Scalable
  • Up-to-date
  • Quick
  • Progressive
  • Adaptive

Brand Elements

Brand Name

Our brand name is an instant recognition of who we are. We are energetic, happy people who love what we do and are actively working towards cleaning up the spam ridden email ecosystem.

– The name ‘Pepi’ comes from Italian origin and is nickname for a spirited or highly active person who is energetic, happy, lively and courageous.

‘Post’ in British English stands for letters that are delivered to homes.

The name ‘Pepipost’’ reflects what we do (deliver emails to the inbox swiftly) while emphasizing on our underlying mission.

Brand Mascot

The flying Pepi reinforces our brand values and personifies our brand. This much loved mascot gives our brand a human face – a face that our customers can connect with at a deep, personal level.

Pepi features

This mascot conveys that Pepipost is on its way to building a clean emailing ecosystem.


Pepi is cheerful, knowledgeable and friendly. He has various expressions to communicate our brand message.

Pepi happy


Smart, Secure

Pepi Cheerful

ExpressionCheerful, Calm

ToneConfident, Progressive

Pepi Excited

ExpressionExcited, Hurried

ToneEnergetic, Progressive

Pepi Calm

ExpressionCheerful, Calm

ToneConfident, Smart,
Secure, Ethical

Pepi Thinking

ExpressionThinking, Wondering, Contemplating


Pepi Hurried

ExpressionExcited, Hurried

ToneEnergetic, Progressive

Pepi Proactive

ExpressionCheerful, Proactive

ToneHelpful, Energetic

Pepi Smiling

ExpressionHappy, Smiling

ToneYouthful, Energetic, Confident, Intellectual

Brand Colors

These colors symbolize our brand and are chosen as brand colors as they have the power to convey our brand story.

The color pink is in line with our spirited, daring and courageous nature. It conveys energy, vibrancy, youthfulness, excitement and evokes a sense of playfulness.RGB - 201, 0, 71CMYK - 15, 100, 66, 4

Yellow is psychologically the happiest color in the color spectrum, making it apt for Pepipost. Yellow also represents optimism, childlike inquisitiveness and friendliness.RGB - 255, 195, 64CMYK - 0, 25, 85, 0

Gray is the color of intellect, knowledge, and wisdom. A neutral balanced colour, it portrays that we are dependable, reliable and carry authority in our space.RGB - 34, 34, 34CMYK - 72, 66, 65, 72

The color blue is perceived as reliable, honest, loyal, responsible, trustworthy and secure. A color to denote communication, it indicates we are transparent and sincere.RGB - 98, 185, 255CMYK - 52, 16, 0, 0

The greatest assets of any brand are its brand assets.

We’ve prepared these brand guidelines so our brand is always represented correctly and consistently across all channels

Dos & Don'ts


Pepipost is constantly growing and evolving. So it's entirely possible we'll modify these guidelines from time to time. When we do, we will publish updated guidelines.