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Why would you not track the success of your transactional emails? A. You typically send these transactional emails through your in-house servers and have no tracking mechanism. B. You think that [...]

When it comes to email marketing, many businesses, gurus, and blogs alike focus on the importance of marketing emails — timed, targeted messages that are sent to a large number of customers or [...]

(This is in continuation to the article with regard to How to increase your Email Open Rate?- Part I) A quick recap of the earlier article: We had covered the idea of Micro Yeses and what happens [...]

This article is part of the series of The trick to customer engaging emails. In order to develop and strengthen your relationship with your customer, all communication lines connecting the both [...]

Well, then, look no further! This series of articles should help answer some of those questions. Let me begin by asking a few questions. - Who are YOU? - Who are these people that you are sending [...]