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Marketing emails are sent strategically to subscribers (one-to-many) who have opted-in for your brand’s content. For example Newsletters, Ads. Transactional emails are triggered due to user [...]

Building effective email programs requires winning our customer's love and loyalty Another holiday goes by. Soon we’ll hear statistics (don’t we all dig numbers 🙂 ) on how revenues peaked for [...]

The email needs no introduction in 2017. It’s the most used (dare we say exploited) medium to communicate, engage and retain customers. There are different types of emails (some more effective [...]