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We all receive different types of emails in our inboxes. Most businesses use two types of emails: marketing emails and transactional emails. For users/customers, the two types of emails differ [...]

Building effective email programs requires winning our customer’s love and loyalty Another holiday goes by. Soon we’ll hear statistics (don’t we all dig numbers 🙂 ) on how revenues peaked [...]

Email needs no introduction in 2017. It’s the most used (dare we say exploited) medium to communicate, engage and retain customers. There are different types of emails (some more effective than [...]