Pepipost SMTP vs Sendgrid SMTP | Your Best Pick for 2020
In this article we will talk about the two most powerful SMTP service providers which are Pepipost and Sendgrid. If you are an enthusiastic mailer and are ready to start your email campaign than take a look at this well-researched comparison of Pepipost SMTP vs Sendgrid SMTP that will aid you to pick the best one for your email marketing needs!
While you are choosing an email delivery service to pursue your email marketing strategy, you would come across many such SMTP service providers who will try to sell their services with lots of fancy features. But the whole decision of picking that one service should finally boil down to the deliverability rates, reliability, infrastructure, customer service, and most importantly pricing plans!
So, if you are super confused and are not able to take the decision, then allow us to help you!
We are sure that as you will scroll down through this article, you will definitely be able to understand things better and weigh both the SMTP service provider -Pepipost and Sendgrid in your own way according to the different factors that are rightly impacting your business.
So, in order to make sure that your emails land securely in inbox and on-time, let’s compare the two remarkable email service providers Pepipost vs Sendgrid.
A Netcore Product, Pepipost is Asia's Largest SMTP or Email Sending Service which started in early 2015, so as to help both the enterprises and the developers to send transactional emails in the most efficient way. And so, it has also been recognized as “Most Likely to be recommended" by G2 in the transactional email category this year. Pepipost provides AI-powered inboxing to ensure the highest deliverability rates and believes in the philosophy to keep the email sending ecosystem spam free by encouraging the email sender’s best practices. The top customers are Ola, Flipkart, Swiggy, Nexxt, Arcamax, etc.
SendGrid is a cloud-based SMTP / email delivery platform that aids in delivering transactional as well as marketing emails. It was founded in 2009 and was acquired by Twilio which is a cloud communications platform as a service (CPaaS) company around 2 years back. They are very renowned in the email industry and they also have been recognized for their transactional email service by the featured customer. .The top customer are Uber, Spotify, AirBnB, Glassdoor, Yelp etc.
As both the services seem equally good, now let’s dig deeper into their offerings!
Pepipost SMTP vs Sendgrid SMTP, Which one is better?
Before you start reading ahead, it is very important to understand what are the things that you cannot get away with when you are targeting for a hassle-free email delivery solution!
Sendgrid and Pepipost both provide some common features that are necessary to ensure that your emails land in customers' inbox securely and you get the real-time data for understanding the health of your email program.
These include the real-time advanced analytical reports, SPF records, custom DKIM, feedback loops, dedicated IP addresses, TLS Encryption, webhooks, and libraries in various languages like csharp, nodejs, PHP,java, python, ruby for you to send emails effortlessly!
Calculate the cost
No matter whatever business you are in! Money matters a lot. All the SMTP Providers have a different yearly or monthly subscription fee and for that you need to understand your business's email sending requirements so that you can choose the right plan for yourself.
When we weigh Pepipost and Sendgrid in terms of price than you will find that for you to use Sendgrid, your business really needs deep pockets. If you are not getting what we are talking about, then check out Sendgrid’s pricing plans. Pepipost is offering its SMTP services at almost half price than what SendGrid offers!
So, now you know which one to choose when the budget calculation is at the top of your mind!
Also Read: Sendgrid Pricing Surge
Get the right deliverability rate
Quality vs Price? Well which one outshines the other for you?
Deliverability Rate is an essential aspect that you should look for in your SMTP service provider.
Transactional and Triggered emails are very time-sensitive and therefore the inbox and on-time delivery of these types of emails are a crucial part of your business.
Here both the SMTP providers, Pepipost and Sendgrid, provide secure sending and strong infrastructure that protects your email sending reputation in order to avoid email hard bounces and enhance the email inboxing rates.
Pepipost ensures that emails are delivered to the inbox by diagnosing issues and also by monitoring spam blacklists. They take care of your IP and domain warmup process and avoid spammers or cold emailers to use their SMTP services. These measures aid in maintaining a perfect IP reputation of their shared as well as dedicated IPs.
Sendgrid, on the other hand, provides the best email deliverability, but lately, there have been a lot of phishing emails being sent through their servers and that is apparently causing a lot of customer issues.
So, for deliverability rates, both the services are doing immensely well!
Get the best email campaign insights
When we talk about the real-time advanced data, both the SMTP providers offer dedicated reports so that you can get actional insights by analyzing the different metrics like opens, clicks bounces, etc of your email marketing campaign.
Pepipost provides you with a searchable 90-day activity feed for all your email campaigns whereas it is 30 Days of email history that you can access if you are opting for Sendgrid.
As Sendgrid is a one-stop solution for all your email marketing needs, you get a little more detailed data, wherewith Pepipost you get the health of your email program but for deeper metrics it will depend on the integration of open source email marketing and automation tool that you select.
Pepipost gives you an option to integrate with many email marketing tools at the top of the strong and robust email delivery infrastructure that it provides. So, with both the services you will get the advanced reports of your email program so that you can evaluate better and take better implementation decisions.
Get all the support you need
It can be super frustrating if your business gets impacted while you are not able to use the services that you have paid for!
It is a huge deal breaker if you are looking for a quick solution so that your email campaign runs smoothly but then you are not able to get the customer support in time to help you with all your doubts and queries. That means, having the best customer support is an essential factor while you are choosing between the two SMTP service providers.
When we compare the two SMTP services, Pepipost provides 24/7 live chat support and they are readily available to help you in solving your setup or technical issues, but on the other side, if you are using Sendgrid then you have to wait for days to get your issues resolved.
Lately, Sendgrid customers have been suffering a lot from login issues, support issues, UI, account blocking or suspension issues etc. While these issues are time-sensitive, you need assistance as quickly as possible.
So, if you need help from setting up the SMTP with your application to sending the emails to inbox, then Pepipost is the right email delivery service for you!
Pepipost's customers are pretty happy with the service which can be evidently seen from their reviews on TrustPilot, G2 etc.
Now, with this comparison, we have tried to explain the benefits that these individual SMTP providers can give to make your email marketing campaign a successful one!
While you take a decision to choose one, we recommend trying their free tier plan so that you get a hands-on on their UI and get insights on the above mentioned most important factors like scalability, reliability, deliverability rates etc.
Working together with a service who is an expert in ensuring that your emails land in the inbox by taking care of the various email best practices and hygiene, will surely make your business grow in a better way. Although you can see so many SMTP service providers available in the email spectrum, we have picked the best and tried to find the perfect fit. After all, while you are adopting a service, one size fits all don't work!
You might have seen already that with Pepipost, you can definitely expect a healthy ROI as it has the right balance of necessary features and best pricing.
Last but not the least, choose wisely in order to avoid long term issues with your email marketing channel. Reliable service and a knowledgeable support team can make a huge difference for the businesses to execute and absorb new platforms.
So, what are you waiting for?
Communicate with your customers and let your business touch heights!
On that note, Happy Emailing!