Lethal Mistakes to Avoid Before You Pick a Bulk Email Service

 In About Email, Email Deliverability, Email Marketing

Choosing the right bulk email service provider for your needs can prove very essential in the long run. So make sure that you take all the factors into consideration before picking a bulk email service. This blog talks about the mistakes that you must avoid before finalizing on a bulk email service for your business.

The right bulk email service needs two things: 

  1. Emails should reach customer inboxes
  2. Competent support must be available

But as we narrow down further and further, things start becoming a little tricky. 

When the competition is cut-throat, and all services seem too similar, it’s very easy to just pick one service at random and be done with it. And that’s where you topple your first domino with more to follow.

Today, let’s talk about some of the most common mistakes that you must avoid while picking a bulk email service. 

What are the most common mistakes when picking a bulk email service and how can you avoid them?

We recently covered an entire article on what to look for when choosing a bulk email service. We discuss the different factors to look into before finalizing an email service provider for your business. Here, let’s talk about the mistakes that we must avoid while doing so.

1. Not knowing what you need

A lot of people start without understanding the different types of emails and the email delivery services that specialize in those. 

It all starts with knowing what you really need. If you want to send cold emails, choosing a service specific to transactional emails will be an incorrect choice. Start with identifying what your business needs to achieve. 

Do you want to:

  • Connect with new prospects from an email list (cold emails)
  • Send emails triggered by certain actions or forms that users opt-in (triggered emails)
  • Instantly deliver confirmation of any transaction that a user performs on the website (transactional emails)
  • Send out promotions to customers that opted in (promotional emails)

Once you know what you want, you can begin looking for the email service providers accordingly. If you’re looking for multiple options from just one email delivery service, Pepipost specializes in triggered, transactional, marketing, and bulk emails. So, it is a one-stop solution.

2. Ignoring customer support while choosing an email service

Once you get on board with any service, having quick and competent support staff is indispensable. No matter how good an email service provider is, how easy their website and dashboards are, you will need to get in touch with the support team once in a while. 

And for this reason, go ahead and click on the chatbox that’s on the website or call up the number listed for tech support to see how prompt their support is.

Doing this check earlier during your research will ensure that you can discard services with low-quality customer service and avoid the pain of switching out later! 

3. Not checking reliability

Service interruptions, low deliverability of emails, and bad sending reputation on the service provider’s side of things are expensive for larger organizations.

Taking the time to find a reliable email delivery service that guarantees server uptime and quick email delivery, will offset the cost that you’d need to bear in case of an email delivery failure.

The data for server uptimes can be found within an email service provider’s SLAs. If you see nothing, talk to support (notice how we already may need them?)

4. Choosing a service only because it’s well known

There are always going to be some brands that are more well-known compared to some newer ones. And their branding gives them the power to charge you way more for a service that can be much cheaper. 

So dig a little deeper. Look through lists of 15-20 bulk email service providers. You might as well come across a service that just outperforms every metric that you had in mind.

And since a lot of new services want to compete with the existing players, they tend to offer way better service than the existing players in the market.

5. Choosing a service because of a discount

Every SaaS company offers a first-time customer discount. It allows you to try their services at a lower cost, thus reducing your risk. And it helps the company know of your interest in their services.

But remember that these discounts last for a limited time. So finalizing on a service only because they have a really good discount at present, could end up making you need to move to a different email delivery service later. 

Check what the retail prices are, and verify their service quality in general before you go ahead. Though a lot of brands overprice their services, we at Netcore Pepipost, have always kept costs low for our customers even after a combined experience of 20+ years in the email industry.

We’re certain of this: Once you start using our services, you won’t have to look elsewhere.

6. Not Reading Through the Customer Reviews

I agree, this will be a drag. But if you’re planning to commit to an email delivery service for the long term, and don’t want to spend time on email service provider hopping, this one step will make or break it for you.

Source: Pepipost's Trustpilot page.

You can do everything right in your individual capacity, but listening to what other people who’ve been using the service for a longer time are speaking will help you understand an email service provider better.

7. Not trying out the email service first

The first-hand experience is a must.

You need to know if the service is suitable for your needs. In this day-and-age, almost anyone who wants to operate a SaaS business uses a freemium model. And it would be a sin to decide on a service without using up the trial first. 

Final words…

It’s not a simple task, choosing the right bulk email service provider. There are a lot of factors and variables that go into the decision. But the time that you dedicate to analyzing various email delivery services will save you a lot of headaches in the future.

We have performed in-depth comparisons of some of the very well-known brands in this space to save you time. These can be taken up as further reading to get you started on all the important factors you must consider while comparing the services. 

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