20 Email Statistics

To help you plan for 2018

2018 Email Marketing Trends. The internet is full of them. But before you jump in and plan for 2018, take a moment to take a look at the key email statistics and insights that’ll help you shape your email strategy and kick-start the year on a high note.

Spam still finds its way to inbox
Men prefer mobile, women prefer tablets

Women rule tablet devices with 18% conversions, in comparison to 13% for men

A point to ponder on for businesses who target audience based on demographics, devices, etc. Both genders show equal chances of converting from an email opened on a desktop. However, men are more likely to convert on mobile phone and women on a tablet.

Target milennial through emails
Email content statistics
industry wise inbox rates
(2017 Deliverability Benchmark Report)
industry wise inbox rates
Customers want offer on email
Best closing lines
triggered email


B2C emails


Spam by subject line


subscribers statistics