20 Email Statistics

To help you plan for 2018

2018 Email Marketing Trends. The internet is full of them. But before you jump in and plan for 2018, take a moment to take a look at the key email statistics and insights that’ll help you shape your email strategy and kick-start the year on a high note.

Spam still finds its way to inbox
Men prefer mobile, women prefer tablets

Women rule tablet devices with 18% conversions, in comparison to 13% for men

A point to ponder on for businesses who target audience based on demographics, devices, etc. Both genders show equal chances of converting from an email opened on a desktop. However, men are more likely to convert on mobile phone and women on a tablet.

(Emailmonday)
Target milennial through emails
Email content statistics
industry wise inbox rates
(2017 Deliverability Benchmark Report)
industry wise inbox rates
Customers want offer on email
Best closing lines
triggered email

624%

B2C emails

57.4%

Spam by subject line

69%

subscribers statistics