5 Best Email Sending Services for 2020 | Comparison, Pricing & Features
Now when I say using a dedicated Email Sending Service is a must, my motive is not to just promote Pepipost! I understand this article is written on Pepipost Blog and by virtue of "Marketing" I should do that! But frankly (sic) this article is written to provide you with honest feedback on the best email sending services which exist currently and how and when should you choose the same!
So let's first start with why choosing an Email Sending Service is important.
It's just an Email Sending Service, Why so much Brain Storming?
If you are one of those guys who think on a similar note, I urge you to think again!
Or better, let me ask you certain questions. If you have answers to these or in some cases these questions don't matter to you; you are free to choose any email sending service provider.
Question 1: What if your Emails start landing in the receiver's spam folder?
Question 2: What if your time-critical emails are received late? Say an OTP mail of one minute, received once the time is past!
Question 3: Don't you want to track your emails? Who opened them, read them, click on them etc?
Question 4: A no-brainer really - but is email cost not a part of your overall business cost? Don't you want to save money?
Like I said, if these questions are not worth pondering over, you can skip this blog. Or else, let's continue!
5 Best Email Sending Service for reliable Email Delivery
We have compiled 5 best email sending services for 2020 in this article, keeping all of the above mentioned four questions. Have a look-
- Pepipost - G2 Most Loved Email Sending Service of the World
- Sendgrid - Renowned Email Delivery Service
- Sparkpost - SMTP Relay Service
- Mailgun - SMTP Service
- Mandrill App - Mailchimp Email Sending Service
1. Pepipost - Most Affordable and Reliable Email Sending Service
Before you say anything I want you to look at following image.
Now, there is a reason I began the introduction of Pepipost with the pricing table! I said, Pepipost is the most affordable Email Sending Service and there you have the proof!
With over 20,000 customers worldwide, Pepipost is Asia's largest Email Delivery Service. When it comes to deliverability it's only second to Sendgrid but when it comes to-
- On-Time Delivery of Emails
- Customer Support
Pepipost is second to none!
Pepipost is the only Email Service Provider that has 24*7 Customer Support. Tell me, who else provides that?
What else you get with Pepipost?
Now I have given you 5 prominent reasons why you should choose Pepipost, but here are 3 more reasons why you should choose Pepipost.
Mind you, some of these features are exclusive to Pepipost and they are the only ESP to provide that!
- Pepipost helps you send AMP powered Emails.
- Pepipost helps you check your Email Health with their exclusive and free - Email Health Report
- Pepipost provides Real-time reporting and notifications.
If you are not convinced by now, I am sure our Onboarding Team will help you in understanding the product. 😛
2 - Sendgrid
If you know a bit about Email Sending Services or Transactional Email Services, I am sure you would have heard about Sendgrid. Sendgrid is one of the oldest Email Service Provider and not to lie, they are good too. With decent deliverability, they have clients all over the world.
Sendgrid is another Email Sending Service which provides AMP for Emails and have AI - powered Email Delivery just like Pepipost.
And if you are wondering, if they are like Pepipost on most matters then why not choose Sendgrid.
But let me give you three reasons for not to choose Sendgrid-
Sendgrid doesn't have Customer Support. And mind you, they do have a tricky onboarding process.
Sendgrid doesn't provide you with a Dedicated Email Health Report.
Sendgrid is, way too much costly. So costly that you can save upto 5000 USD annually.
Have a look -
Next in the line is yet another well-known email service provider - Sparkpost! Also to note they have acquired eDataSource which for many was a reliable place to check the deliverability percentage.
Sparkpost have had been the closest competitor to Sendgrid for quite some time and they had good pricing structure too. Until recently! Sparkpost management suddenly increased the pricing atleast to a 2 to 3 times in the past quarter making businesses wonder, whether Sparkpost is in email delivery or money-making industry. 😛
If you don't believe us, you got to read this text-
And then this-
Well, the pictures speak for itself and we don't really want to pinpoint on this!
Sparkpost pricing though is still competitive, and fairs like this when compared to Pepipost.
Another good email delivery service, Mailgun is serious into the business when it comes to providing an Email Service for Developers.
They have dedicated APIs to integrate your SMTP Server and provide good analytics and detailed reports. With the addition of Email Validation tool, Mailgun has taken a good step to promote good email sending. Though in recent times it is seen that they promote their Bulk Email Sending and Burst Sending a lot because of which their deliverability has taken a toll.
Their Pricing structure looks like-
5. Mandrill App
Another well known Email Sending Service, Mandrill have had been in the arena for quite some time. But once they were acquired by Mailchimp it was clear that they are not serious into the delivery business, but only marketing.
Their sudden surge in pricing structure shows the same, and mind you the difference is huge.
Though you get all the services of Mailchimp when you use Mandrill App and we know Mailchimp is really good when it comes to marketing (Hands down, I agree). But if you wish to use Mandrill App for your email delivery business, I urge you to think again and think harder!
Mandrill App is the most expensive Transactional Email Service on the Planet!
You can save over a 10000 USD annually just by switching to Pepipost and guess what; you can still use Mailchimp with Pepipost.
Don't believe me? Have a look and decide for yourself.
I won't lie, but there are many more Email Delivery Services or SMTP Relay Services, you can call them whatever you want. I only mentioned 5 of them, but SMTP2Go, Amazon SES, Sendinblue and a lot more.
The list doesn't really end. So how on earth can one decide whether which ESP you should pick?
I agree, this is a big question and some of the answers would be- Reliability, Deliverability, Speed, Customer Support, Brand Rapport, Pricing etc. etc.
Yes, these are a few things you must keep in mind. I agree!
But if you ask me, you got to look for just two things-
A. Your email delivery job must be done.
B. It shouldn't put a hole in your Pocket.
You have your options, pick what you feel is best! And if you are still worried about the same; drop a comment below and we will discuss which ESP would satisfy your business needs.
Alternatively, you can sign up at Pepipost and let us do the job! 😉
Until next time! Happy Emailing!