How to Check Your Email Sending Reputation?
April 24, 2018
It’s no surprise that your Sending Reputation plays an essential role in your email program. While running an email-based campaign, you definitely want to place your emails on a clear path to success. More than never, you might have faced issues where the emails sent from your domain ended up in the spam folder or were even blocked by your recipients’ inbox. The sole reason for this issue is your Sending Reputation!
What is Email Sending Reputation?
Email sending reputation is a score that is measured by an Internet Service Provider (ISP). It measures your email sending practices and it checks if you follow the standards established by the ISPs.
There are two types of Reputation that you need to look out for:
- Domain Reputation: This tells us the status and rank of your domain name
- IP Reputation: This is associated with your IP address
How to tell if your sending reputation is good or bad?
Having a good or bad sending reputation is a crucial element of your email deliverability.
If you have a high score, there are higher chances that an ISP will deliver the emails to your recipient’s inboxes, thus giving you a good sending reputation. If your score is lower than the standard industry rate, which is 20%, the ISP will either send your emails to the recipients’ spam folder or even reject it, hence giving you strong indicator that your sending reputation is bad.
There are many ways in which you can control, improve and check your email reputation.
Here’s a list of 5 tools that can help you keep your reputation in check:
1. SenderBase.Org (Now TalosIntelligence)
Cisco’s tool – Sender Base (now Talos Intelligence Reputation Center), lets you check your reputation and categorizes it as Good, Neutral or Poor. Neutral gives you a sign that there is something wrong but it can still be improved. Poor indicates that there is a high threat and your emails won’t reach their destination. If your IP is poor, the best solution would be to change it. If it is Neutral, you can improve it by optimizing your sending workflow. You can do this by not sending too many emails in a short period of time.
SenderScore.org rates your reputation on a fine scale of 0 – 100. The higher the score, the better the reputation of your domain. Your score can change depending on your email sending habits and the responses of your recipients.
3. Reputation Authority
WatchGuard’s Reputation Authority is a service for email and web security. It provides critical protection and better performance to businesses, ISP’s and government organizations. It blocks unwanted emails and prevents web traffic that contains spam, malware, malicious code, spyware and phishing attacks. It is quite a handy tool to have in your arsenal.
4. Barracuda Central
Barracuda Central maintains a history of IP addresses for spammers as well as senders with good email practices via their Barracuda Reputation System, which gives the Barracuda Spam and Virus Firewall the ability to block or allow a message based on the sender’s IP address. Barracuda Central also helps in maintaining reputations on URLs by quickly blocking an
email based on a poorly-rated URL contained in a message. By combining both the IP and reputation data, Barracuda Networks can easily determine whether a message is a spam or a legitimate email. Once determined, they can implement countermeasures to mitigate these threats.
5. Trusted Source
McAfee’s Trusted Source provides reputation scores for IP Addresses, URL’s, Domains and email/web content. It also provides details on the history, activation, and associations of your domain.
Checking your Domain and IP Reputation before you begin with an email program can help the desired mails reach your recipients without any hassles! Know of any tools? Share it with us in the comments below!
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