How to Check Your Email Sending Reputation?

 In Email Deliverability

When it comes to ensuring email deliverability there isn’t an alternative to Email Sender Reputation.

Your wish to grow your business and email marketing efforts need the right direction.

 You may have faced issues recently where the emails sent from your domain ended up in the spam folder or were even blocked from your recipients’ inbox. The sole reason for this issue is your Sending Reputation!

“Senders with good reputation have their mails delivered.”

What is the Email Sending Reputation?

Email sending reputation is a score that is created by an Internet Service Provider (ISP). It measures your email sending practices. It also determines if you follow the standards established by the ISP.

There are two types of Reputation that you need to look out for:

  1. Domain Reputation: This is the status and rank of your domain name
  2. IP Reputation: This is associated with your IP address. 

How to tell if your sending reputation is good or bad?

Having a good or bad sending reputation is a crucial element of your email deliverability.

If you have a high score, there are better chances that an ISP will deliver the emails to your recipient’s inboxes.  If your score is lower than the standard industry rate, which is 20%, the ISP will either send your emails to the recipient’s spam folder or reject it.

There are many ways to control, improve and check your email reputation.

“Remember that sending reputation seems complex and dynamic but is in your control.”

Here’s a list of 5 tools that can help you keep your reputation in check:

1. SenderBase.Org (Now TalosIntelligence)

Cisco’s tool – Sender Base (now Talos Intelligence Reputation Center) lets you check your reputation and categorizes it as Good, Neutral or Poor. “Neutral” means that there is something wrong but it can still be improved. “Poor” indicates that there is a high threat and your emails won’t reach their destination.

If your IP reputation is poor, the best solution is to change it. If it is neutral, you can improve it by optimizing your send workflow. The first step is to reduce sending emails in a short period of time.

2. SenderScore.org

SenderScore.org rates your reputation on a fine scale of 0 – 100. The higher the score, the better the reputation of your domain. Your score can change depending on your email sending practices and the responses of your recipients.

Sender-Score-Pepipost

3. Reputation Authority

WatchGuard’s Reputation Authority is a service for email and web security. It provides critical protection and better performance to businesses, ISP’s and government organizations. Reputation Authority blocks unwanted emails and prevents web traffic that contains spam, malware, malicious code, spyware, and phishing attacks. It is quite a handy tool to have in your arsenal.

Reputation-Authority-Pepipost

4. Barracuda Central

Barracuda Central maintains a history of IP addresses for spammers as well as senders with good email practices via their Barracuda Reputation System.  The Barracuda Spam and Virus Firewall has the ability to block or allow a message based on the sender’s IP address. The system also maintains reputations on URLs by quickly blocking an email based on a poorly-rated URL contained in the message. With this combination of IP and reputation data, Barracuda Networks can easily determine whether a message is a spam or a legitimate email. At that time, they can implement countermeasures to mitigate these threats.

5. Trusted Source

McAfee’s Trusted Source provides reputation scores for IP Addresses, URL’s, Domains and email/web content. Additionally, Trusted Source provides details on the history, activation, and associations of your domain.

Trusted-Source-Pepipost

Checking your Domain and IP Reputation before you begin an email program can help the desired emails reach your recipients! Know of or like any tools? Share it with us in the comments below!

Related Resources

Is IP Reputation enough for delivering emails in the inbox?
Why do you need a dedicated IP?
Email sending IP address blacklisted? What to do?

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