Email Marketing

In this article, we will talk about the important strategies that an email marketer should follow being in an e-commerce business. As you will scroll down, you will learn the 9 perfect strategies [...]

There are a lot of myths in the email marketing industry. Issues over email deliverability being one of the major ones. In this week's podcast, we tune in with Laura Atkins, one of the most [...]

Recently I was trying to buy some essentials online as our daily supply had run out. When the online grocery store failed to deliver at my location, I was really annoyed. I reflected back on it [...]

This year has been nothing short of crazy with the pandemic and a global recession. The coronavirus pandemic has wreaked havoc on people’s livelihoods and the economy. But one thing that people [...]

In this article, we will be talking about the do's and don't of using emojis in your email marketing campaign. We have seen email campaigns make and break because of the use of emojis in subject [...]

eCommerce has boomed during the time of COVID, with a lot of new essentials online stores experiencing a surge in the sales volume. As most people have accepted this lifestyle, brick and mortar [...]

In this week's podcast, we have Lisa Brown Shosteck who's the Director of the Email Experience Council (EEC). With her, we discuss the relevance of email marketing in 2020, and how the email [...]

Christopher Mariott helps brands with the vendor selection process. Within 30 minutes on our podcast, he laid out the insights he gained from 20+ years of his industry experience. Insights about [...]

Consumer perspectives and email behaviors are bound to change in the post-lockdown period. This will eventually increase the email churn rate from a marketer’s mailing list. We already saw the [...]