Email Infrastructure

All marketers need to be able to set up good email marketing. Especially beginners need to understand all the tools that can help. They will be as useful as editius.com for essays. What is email [...]

Email marketing success requires boatloads of experimentation. COVID has shown brands and marketers what works best for them. And with every experiment, there are lessons to be learned. And in [...]

This article is about Panel 1 of the ForTheLoveOfEmails virtual email event. Here we talk about why the open rate is not the deciding factor for the success of your email campaigns. A great [...]

There have been several data privacy laws like GDPR, CCPA, PIPEDA, LGPD, and more, enacted in the past few years by various countries around the world. They are followed so customer data is [...]

Brand Indicators for Message Identification aka BIMI is one of the spanking new technology that is an important part of the email makeover 2.0. Till now, brands used to send a promotional email [...]

What are webhooks? A webhook automates the sending of information to another application when an event occurs. The message is delivered in the form of a unique URL that can be parsed by other [...]

Choosing an SMTP Port can be tricky. The first question that comes to our mind when we are setting up the Simple Mail Transfer Protocol  SMTP Server is this. And correct me if I am wrong- Which [...]

An important marketing strategy is running an email campaign, but what makes the situation complex while you are aspiring for a powerful email campaign is the choice of the SMTP relay server that [...]

Every brand is using email as a medium to stay connected with their customers and since most of the transactions happening are digital, you just can’t leave your customers waiting for the details [...]