Email Deliverability

There are a lot of myths in the email marketing industry. Issues over email deliverability being one of the major ones. In this week's podcast, we tune in with Laura Atkins, one of the most [...]

eCommerce has boomed during the time of COVID, with a lot of new essentials online stores experiencing a surge in the sales volume. As most people have accepted this lifestyle, brick and mortar [...]

BIMI is an upcoming standardization in the email marketing industry. It stands for Brand Indicators for Messaging Identification. In addition to the existing authentication protocols like SPF, [...]

In the last 3 years of handling complicated email issues for big brands, our group of email experts often have to deal with queries from misguided marketers. We find that sometimes a brand [...]

In this week's podcast, we have Lisa Brown Shosteck who's the Director of the Email Experience Council (EEC). With her, we discuss the relevance of email marketing in 2020, and how the email [...]

Christopher Mariott helps brands with the vendor selection process. Within 30 minutes on our podcast, he laid out the insights he gained from 20+ years of his industry experience. Insights about [...]

Consumer perspectives and email behaviors are bound to change in the post-lockdown period. This will eventually increase the email churn rate from a marketer’s mailing list. We already saw the [...]

I was recently watching the Harry Potter movie series. Of all the professors at Hogwarts teaching magic, I was always interested to know who will be the next “Defence against the Dark Arts [...]

Despite the introduction of several social media channels like Tik Tok, Instagram, there is still a channel for a marketer which helps to connect one on one with the customers. Lately, it has [...]