Category: Email Best Practices

By September 18, 2018

Embedded images in an email: Which technique to employ?

Transactional emails can be spruced up with images embedded in them. Emails that have embedded…

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By September 11, 2018

The Basics of Webhooks

Webhooks are user-defined HTTP callbacks that are triggered by email events such as a successful…

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By July 9, 2018

Sending the perfect welcome email

You never get a second chance to make a great first impression. While it may…

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By May 11, 2018

What is Email Validation and how does it help you?

Valid email addresses form the keystone for any business that’s vying for success through email…

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By April 24, 2018

How to Check Your Email Sending Reputation?

It’s no surprise that your Sending Reputation plays an essential role in your email program….

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By April 9, 2018

5 Transactional Email Best Practices Enterprises Should Follow

Of late, transactional email has caught the attention of many businesses as a way to…

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By February 19, 2018

How to use email to make customers fall in love with your brand

Winning someone’s love was never easy. And it’s no different for brands. Yet another Valentine’s…

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By January 4, 2018

Never buy an email list: Never means never!

51% of marketers say enriching contact data quality is their most significant barrier to achieving…

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By December 19, 2017

Email opt-in best practices – capture more subscribers with better design and mailing insights

Every platform wants more newsletter subscribers. You do want to make sure that when someone…

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By October 31, 2017

Scariest mistakes of transactional email

Move over Cyber Monday and Black Friday, it’s time for Halloween to rake in some…

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