Despite the introduction of several social media channels like Tik Tok, Instagram, there is still a channel for a marketer which helps to connect one on one with the customers. Lately, it has [...]
This article talks about new Gmail Sender Guidelines and how will it be impacting your email deliverability. We have tried to cover aspects right from basics of Domain Health and how warming up a [...]
Till we procure a vaccine against the ravaging coronavirus, people around the world are trying to co-exist with it. The global pandemic has done a total shake-up of businesses and the way they [...]
Every email marketer has experienced having their sending domain/IP being blacklisted at least once in their marketing tenure. Depending on which email blacklist your domain/IP lands up in, can [...]
Sometimes, if you use the same methods to figure out a problem, you won’t get the answer. It is only when you think uniquely, that you can get to the root cause of the issue. Creative thinking to [...]
Moving onto 2020, Email Deliverability is changing in many manners! One of the new jargon which is recently introduced in Email Arena is - Sunset Policy! But, trust me, it's not just a jargon but [...]
Brand Indicators for Message Identification aka BIMI is one of the spanking new technologies that is an important part of the Email makeover 2.0. Till now, Brands used to send a promotional email [...]
In the first part of the series, you learnt about what is AMP in Email Technology and if you are a brand, how you can start sending AMP mails via Pepipost. This involves registering your domain [...]
In Part I for the 2 part series , we shall cover what is AMP and how to register with Google to send AMP Emails. And then we shall be delving deeper into the HTML format to create AMP Emails . We [...]
