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When Google announced Accelerated Mobile Pages (AMP) powered Emails earlier this year, the Email industry got a huge jumpstart! AMP-powered Emails are set to revolutionize the way Email marketing [...]

In Part I for the 2 part series , we shall cover what is AMP and how to register with Google to send AMP Emails. And then we shall be delving deeper into the HTML format to create AMP Emails . We [...]

  “ Care enough to create value for customers. If you get that part right, selling is easy “   ~ Anthony Iannarino   Automation campaigns which are triggered by segmentation based [...]

Having that exasperated feeling when the current ESP (Email Service Provider) you are using is not providing the best return to you in terms of your investment? Has the inboxing percentage of [...]