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In this article, we will talk about the important strategies that an email marketer should follow being in an e-commerce business. As you will scroll down, you will learn the 9 perfect strategies [...]

Recently I was trying to buy some essentials online as our daily supply had run out. When the online grocery store failed to deliver at my location, I was really annoyed. I reflected back on it [...]

This year has been nothing short of crazy with the pandemic and a global recession. The coronavirus pandemic has wreaked havoc on people’s livelihoods and the economy. But one thing that people [...]

Artificial intelligence (AI) describes many types of smart technologies that mimic human intelligence and automate problem-solving. The use of AI has increased by email marketing platforms to [...]

In the last 3 years of handling complicated email issues for big brands, our group of email experts often have to deal with queries from misguided marketers. We find that sometimes a brand [...]

Brand Indicators for Message Identification aka BIMI is one of the spanking new technology that is an important part of the email makeover 2.0. Till now, brands used to send a promotional email [...]

Consumer perspectives and email behaviors are bound to change in the post-lockdown period. This will eventually increase the email churn rate from a marketer’s mailing list. We already saw the [...]

I was recently watching the Harry Potter movie series. Of all the professors at Hogwarts teaching magic, I was always interested to know who will be the next “Defence against the Dark Arts [...]

Despite the introduction of several social media channels like Tik Tok, Instagram, there is still a channel for a marketer which helps to connect one on one with the customers. Lately, it has [...]