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In this post we are going to present some efficient ways to collect the user data from your brick and mortar stores and get them to sign up to your online platform. This should include getting [...]

In the first part of the series, you learnt about what is AMP in Email Technology and if you are a brand, how you can start sending AMP mails via Pepipost. This involves registering your domain [...]

In Part I for the 2 part series , we shall cover what is AMP and how to register with Google to send AMP Emails. And then we shall be delving deeper into the HTML format to create AMP Emails . We [...]

“ Open Rates should not be considered the ultimate metric to track for your Email Campaigns. “ Now hear me out before the Email Marketing fanatics among you come around with pitchforks citing [...]

When Google announced Accelerated Mobile Pages (AMP) powered Emails earlier this year, the Email industry got a huge jumpstart! AMP-powered Emails are set to revolutionize the way Email marketing [...]

“ Care enough to create value for customers. If you get that part right, selling is easy “ ~ Anthony Iannarino Automation campaigns which are triggered by segmentation based on user activity can [...]

Having that exasperated feeling when the current ESP (Email Service Provider) you are using is not providing the best return to you in terms of your investment? Has the inboxing percentage of [...]