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As deliverability consultants, we come across brands who wish to dip their feet into email marketing and start sending bulk emails via an ESP. These brands have the intent to start sending [...]

I was recently watching the Harry Potter movie series. Of all the professors at Hogwarts teaching magic, I was always interested to know who will be the next “Defence against the Dark Arts [...]

E-commerce brands need to build relationships with their customers to generate sales and nurture them for success in the long term. Your brand should add some value to your customers in order for [...]

Moving onto 2020, Email Deliverability is changing in many manners! One of the new jargon which is recently introduced in Email Arena is - Sunset Policy! But, trust me, it's not just a jargon but [...]

In this post we are going to present some efficient ways to collect the user data from your brick and mortar stores and get them to sign up to your online platform. This should include getting [...]

In the first part of the series, you learnt about what is AMP in Email Technology and if you are a brand, how you can start sending AMP mails via Pepipost. This involves registering your domain [...]

In Part I for the 2 part series , we shall cover what is AMP and how to register with Google to send AMP Emails. And then we shall be delving deeper into the HTML format to create AMP Emails . We [...]

“ Open Rates should not be considered the ultimate metric to track for your Email Campaigns. “ Now hear me out before the Email Marketing fanatics among you come around with pitchforks citing [...]

When Google announced Accelerated Mobile Pages (AMP) powered Emails earlier this year, the Email industry got a huge jumpstart! AMP-powered Emails are set to revolutionize the way Email marketing [...]