Recently I was trying to buy some essentials online as our daily supply had run out. When the online grocery store failed to deliver at my location, I was really annoyed. I reflected back on it [...]
This year has been nothing short of crazy with the pandemic and a global recession. The coronavirus pandemic has wreaked havoc on people’s livelihoods and the economy. But one thing that people [...]
Artificial intelligence (AI) describes many types of smart technologies that mimic human intelligence and automate problem-solving. The use of AI has increased by email marketing platforms to [...]
In the last 3 years of handling complicated email issues for big brands, our group of email experts often have to deal with queries from misguided marketers. We find that sometimes a brand [...]
Brand Indicators for Message Identification aka BIMI is one of the spanking new technology that is an important part of the email makeover 2.0. Till now, brands used to send a promotional email [...]
Consumer perspectives and email behaviors are bound to change in the post-lockdown period. This will eventually increase the email churn rate from a marketer’s mailing list. We already saw the [...]
I was recently watching the Harry Potter movie series. Of all the professors at Hogwarts teaching magic, I was always interested to know who will be the next “Defence against the Dark Arts [...]
Despite the introduction of several social media channels like Tik Tok, Instagram, there is still a channel for a marketer which helps to connect one on one with the customers. Lately, it has [...]
This article talks about new Gmail Sender Guidelines and how will it be impacting your email deliverability. We have tried to cover aspects right from basics of Domain Health and how warming up a [...]
