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Every brand which wishes to switch their ESPs for sending their promotional and triggered emails faces the mammoth task of switching their email program completely to a new platform. If you are a [...]

The world is under an upheaval due to the COVID-19 pandemic. It is clearly one of the biggest challenges we as humanity have faced in this century. Nothing has been as unprecedented and deadly [...]

This article talks about one of the major issues which has been with us since the advent of emails - Email Bounce Back. We have tried to throw light on concepts which are as basic as What is [...]

Brand Indicators for Message Identification aka BIMI is one of the spanking new technologies that is an important part of the Email makeover 2.0. Till now, Brands used to send a promotional email [...]

Email Blast campaigns do more harm than good to your Email Marketing efforts. They also make a Marketer lose out on potential revenue which you could have got from the same subscribers if they [...]

As deliverability consultants, we come across brands who wish to dip their feet into email marketing and start sending bulk emails via an ESP. These brands have the intent to start sending [...]

I was recently watching the Harry Potter movie series. Of all the professors at Hogwarts teaching magic, I was always interested to know who will be the next “Defence against the Dark Arts [...]

E-commerce brands need to build relationships with their customers to generate sales and nurture them for success in the long term. Your brand should add some value to your customers in order for [...]

Moving onto 2020, Email Deliverability is changing in many manners! One of the new jargon which is recently introduced in Email Arena is - Sunset Policy! But, trust me, it's not just a jargon but [...]