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Archives

Monthly Archive for: "August, 2020"
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 When To & Not To Use Emojis In Email Marketing

When To & Not To Use Emojis In Email Marketing

August 31, 2020

In this article, we will be talking about the do's and don't of using emojis in your email marketing campaign. We have seen email campaigns make and break because of the use of emojis in subject [...]

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 Email Marketing KPIs That Truly Move The Needle (And The Ones That Don’t) in 2020

Email Marketing KPIs That Truly Move The Needle (And The Ones That Don’t) in 2020

August 30, 2020

What makes email marketing successful in 2020? President and Founder of Synchronicity Marketing, Karen Talavera talks about the underrated email success metrics that beginner and expert marketers [...]

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 eCommerce Marketing: Increase Sales on Your Online Store During the Lockdown

eCommerce Marketing: Increase Sales on Your Online Store During the Lockdown

August 25, 2020

eCommerce has boomed during the time of COVID, with a lot of new essentials online stores experiencing a surge in the sales volume. As most people have accepted this lifestyle, brick and mortar [...]

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 What is BIMI? Will it Help Brands Gain Consumer Confidence?

What is BIMI? Will it Help Brands Gain Consumer Confidence?

August 24, 2020

BIMI is an upcoming standardization in the email marketing industry. It stands for Brand Indicators for Messaging Identification. In addition to the existing authentication protocols like SPF, [...]

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 How is Artificial Intelligence reshaping email strategy? What are the pain points it can resolve for a marketer?

How is Artificial Intelligence reshaping email strategy? What are the pain points it can resolve for a marketer?

August 15, 2020

Artificial intelligence (AI) describes many types of smart technologies that mimic human intelligence and automate problem-solving. The use of AI has increased by email marketing platforms to [...]

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