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In the last 3 years of handling complicated email issues for big brands, our group of email experts often have to deal with queries from misguided marketers. We find that sometimes a brand [...]

In this week's podcast, we have Lisa Brown Shosteck who's the Director of the Email Experience Council (EEC). With her, we discuss the relevance of email marketing in 2020, and how the email [...]

Christopher Mariott helps brands with the vendor selection process. Within 30 minutes on our podcast, he laid out the insights he gained from 20+ years of his industry experience. Insights about [...]

Brand Indicators for Message Identification aka BIMI is one of the spanking new technology that is an important part of the email makeover 2.0. Till now, brands used to send a promotional email [...]

Consumer perspectives and email behaviors are bound to change in the post-lockdown period. This will eventually increase the email churn rate from a marketer’s mailing list. We already saw the [...]

I was recently watching the Harry Potter movie series. Of all the professors at Hogwarts teaching magic, I was always interested to know who will be the next “Defence against the Dark Arts [...]

Despite the introduction of several social media channels like Tik Tok, Instagram, there is still a channel for a marketer which helps to connect one on one with the customers. Lately, it has [...]

This article talks about new Gmail Sender Guidelines and how will it be impacting your email deliverability. We have tried to cover aspects right from basics of Domain Health and how warming up a [...]