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Despite many years of predictions that email as a marketing channel will die or fade away, that day has yet to arrive. Email is alive and kicking - In fact, email marketing remains one of the [...]

With a simple concept we can look at a WebHook as an HTTP callback (an HTTP POST that occurs when an event is triggered an event-notification is pushed via HTTP POST).  Essentially, there are two [...]

Are you facing the challenge in attracting the right prospect? You are not alone; marketers across the world had faced this time and again. In this scenario, one just needs a premium strategy to [...]

If you want to represent your brand well, you should use a professional email address with a custom domain. Why you might ask? Well, for businesses, regular email accounts like Gmail and Yahoo [...]

Ask anyone is in the business of email sending, their primary concern always ends up with the question - "Will my Email Land in Inbox?" And once in their life, every email marketer would have [...]

Do you know around 65% of an organization's business comes from retaining brand loyal customers? Here's what you can do to create the best brand loyal email campaigns. Getting more brand loyal [...]

Email is one of the few forms of communication that present at dawn of the modern technological age and remains just as relevant two decades into the 21st century. In fact, despite the doomsayers [...]

Email marketing is one of the most effective promotional strategies and email bounce presents a big hurdle. Email marketing strategies used to be quite simple in the past, demanding a fraction of [...]