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  Today, no business owner can think of surviving in a highly competitive industry without an influential mobile application. But what about the marketing plan? Email is one of the effective [...]

Ever heard of the statement - "Delivering emails to the Inbox is a challenge". Well if you are a Job Site, I am sure your response will be - "Tell me about it." Every mailbox provider be it; [...]

Valid email addresses are the foundation of any business looking for successful email marketing. It is very important to confirm that your list of email addresses is valid, error-free and if in [...]

Your IP represents the sending environment, typically a shared IP owned by your email service provider (ESP). Knowing the sending IP reputation of your Job Search Engine gives insight into the [...]

Your Sender Score is like a bank running your credit score to gauge your credit history. It gauges your email sending history to determine what kind of emails you send to your subscribers. Which [...]

We all know that email marketing is still among the top ROI-generating channels. But, do you know that email has an inbox placement rate of about 85%? Isn't that pretty amazing - it surely is! [...]

“ Care enough to create value for customers. If you get that part right, selling is easy “ ~ Anthony Iannarino Automation campaigns which are triggered by segmentation based on user activity can [...]

Having that exasperated feeling when the current ESP (Email Service Provider) you are using is not providing the best return to you in terms of your investment? Has the inboxing percentage of [...]

  Hooking ‘Em with a perfect email subject line cannot be everyone’s cup of tea. The word of mouth strategy might work for small businesses, but when it comes to a comprehensive marketing [...]