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We’re back! If you read Volume I of Beginner’s guide to transactional emails, you are ready for Volume II. By now you have a fair idea about the basics and fundamentals of transactional, [...]

Email deliverability continues to be a challenge for most. One out of five commercial emails never reaches the inbox. While more and more emails are being sent and the open rates are going up, [...]

You know how email works. When you hit the Send button, your email passes through several servers, gets into a queue waiting to be processed and finally reaches the destination. It doesn’t [...]

Analytics and Big Data are the catalysts of the digitization era From manufacturing to supply chain to customer servicing, digitization is transforming organizational functions and, in the [...]