In early 2015, we started Pepipost with a single mission – to help developers and enterprises send transactional emails in the most efficient way and at the most disruptive pricing ever. Our mission has never changed.
How did it begin?
It all started over a cup of coffee, at one of those Friday buddy meets at our previous office. It had been a long and stressful day. A big client of ours was facing email deliverability issues. This was not a one off case. As developers, we spend late nights doing everything we could think to set the system right. But we knew we were fighting one giant monster. After all, a startling 85% of emails go directly to Spam. If there’s one thing that developers today look for, it’s having a reliable platform that ensures legitimate emails don’t get trapped in the spam folder.
What started as casual conversation quickly turned into big ideas. With the caffeine kicking in, we were all geared up to turn ideas into reality. Sending emails to the intended destination, the inbox became our mission. Thus was born Pepipost.
Our philosophy is to keep the email ecosystem clean by encouraging good sender practices. True to our philosophy, we came up with a disruptive pricing model of charging only for email not opened by customers. All email opens are free. Forever. That means, going by the average industry open rates, our customers get to save 40% of email costs.
It’s been an exciting start for Pepipost, and the journey has just begun.
How we grew into what we are today.
Take a visual journey of Pepipost Timeline.
Started brainstorming and building the product
5th June 2015
Beta website and product launched
23rd July 2015
We get our first customer, hooray!
First time exhibited our product at an international Startup Tech Conference, got media coverage
Our mascot Pepi is born
Freemium works, begins to show revenue
Went to WebSummit Dublin where Pepi Mascot makes his first public appearance
- Former Apple CEO John Sculley visits our stall at WebSummit and was sold on the idea that we were selling
Exponential growth in revenue and volume, needed more hands, started hiring people
Rated by eConsultancy as one of ‘9 Startups that could revolutionize eCommerce efforts’
We get our first international partner
Scaled-up infrastructure, deployed servers in Europe as well
We get our CEO
Achieved throughput of 10 million emails per hour per server
Chosen as the top 4 startups by TechinAsia from the 124 exhibiting startups
We integrate with the world’s top rated WordPress SMTP mail plugin
Rated as Top Transactional Email Software for small businesses
Cross the 10,000 customers milestone!
Our mascot Pepi is famous!
Pepi has won the love and recognition from across the world. People just love to dance and take pictures with him. Pepi has also attended many international events and stole the show at some prestigious ones like Web Summit and Tech in Asia. Here are some memorable moments.